At that time, it was impossible not to look good. But looking back, some of the best styles seem a bit ridiculous. We scoured catalogs from the most famous department stores of the decade and found some surprising trends amongst children’s wear. Who knows, maybe you had one of these!
1. Sesame Street Apparel
The iconic children’s television show made its debut in 1969, opening up the floodgates for countless apparel items throughout the decade. Pajamas? Check. Umbrellas? You got it. Crocheted vests featuring Ernie & Bert? Of course. Even though the clothing styles have changed, Sesame Street is one trend that is still beloved by kids today. It’s just on pay cable now.
2. Flame Resistant Sleepwear
In every catalogue throughout the 1970s, flame resistant sleepwear was prominently advertised. Whether it was your Sesame Street onesie or your heavy quilted robe, pajamas were built to protect. Recently, the chemicals used in flame resistant clothing have come under fire. But in the ’70s, parents could rest easy knowing their child wouldn’t burst into flame while they slept.
3. All Plaid Everything
Plaid was the hot pattern. Whether it was on vests, button ups, or bellbottoms, you could mix and match plaids to become a geometric fashionista. Paired with leisure suits that were so popular among adults, kids in the ’70s couldn’t go wrong.
To counter the loud plaid patterns, denim also became big for kids. But we’re not talking about denim jeans. We’re talking about denim on denim on denim. The photo on the left perfectly depicts the denim craze that took over. These girls perfectly matched their denim jackets to denim bellbottom jeans. Bonus points to the girl with the quilted detailing on her shirt.
5. Bell Bottoms
One of the most definitive ’70s fashion trends wasn’t just for adults. Kids everywhere mimicked their parents’ and favorite celebrities’ style by wearing the wide-legged pants.
6. “Chubby” Sizes
Here’s something that wouldn’t fly today. “Chubby” sizes were available for girls and boys who were a little more, well, chubby. The blatant wording in the ads seems so displaced from today’s politically correct world. It’s nice that big retailers like JC Penney and Sears aren’t calling kids chubby anymore. (By the way, there were even chubby sizes in shoes).